This mechanic is simple; obtain a discount or incentive by ordering before a certain date. This is a great way to get the process of sales up and going. This method is successfully used with the purchasing of event tickets or exhibition stands by taking advantage of the early bird rate.
Promoters will often run a pre-sale on festival tickets, concerts, AFL, Cricket, A-League or NRL and give you the chance to win or obtain a discount for your involvement.
Consumers will traditionally wait until the last minute to make a purchase – so help them act earlier with a pre-order incentive.
Organisations that encourage paying on time or are time sensitive can use this mechanics and our incentive strategy to really build anticipation and increase a spike in sales or participation.