This mechanic is a tried and trusted promotion because it builds hype, anticipation and taps into the psyche of the customers desire and aspiration.
It is typified by purchasing a product or service to be eligible to win a prize. This promotion may come in the form of an instant win within the packaging of the product, or an entry into a draw that will be announced at a later date. You will quiet often see a retailer running an on-pack competition where you can win flights and accommodation if you purchase their product and enter the draw by mailing in or SMS’ing a unique code.
This can help persuade a customer to choose your product or service over another, if the market has no promotional point of difference. This is definitely an incentive or reward that will stand out.
With exciting options via the web, social and mobile, integration opportunities are extensive and highly effective.