The 2-for-1 reward allows the purchase of two of the same products or services for the price of one. 2-for-1 deals are a great way to reach larger audiences, as the recipient will often give the second product to another individual. 2-for-1’s will often be advertised as double the benefit, more for less or more benefits.
Many common promotions of this include:
- 2-for-1 meals at a restaurant
- 2-for-1 movie tickets
- 2-for-1 cruise ship specials
- 2-for1 jeans
The 2-for-1 reward can be delivered in a number of ways through multiple mediums outside the traditional retailer model.